Content and credibility: the two C´s of communication

Posted on April 26, 2015 Updated on May 3, 2015

Communication is all about transmitting a definite message to the right target (as we all studied in school). However, life is not always easy and we can find some troubles to achieve this purpose. These problems can appear in the form of strong competitors, dispersed targets, unattractive messages, inappropriate channels, etc.

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