communication
How to launch a new brand into the market
The introduction of a new company into the market is not an easy task. It requires a thorough external and internal research, an in-depth analysis about the environment where the company is going to be present, about the state of the competitors and about the general opinion that both media and general audience have about them. Also, we must never forget to take into account the external agents or lobbies involved in the sector.
Based on these ideas and following these 5 steps you can turn your new brand into a main player within the specific sector:
Content and credibility: the two C´s of communication
Communication is all about transmitting a definite message to the right target (as we all studied in school). However, life is not always easy and we can find some troubles to achieve this purpose. These problems can appear in the form of strong competitors, dispersed targets, unattractive messages, inappropriate channels, etc.
Beyond PR 